The Shrink Shop

Better Body, Better Life

It’s time to start living!

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Body weight is comprised of muscle, water (about 60-65% of total body weight), and fat. To know how much weight we want to lose or gain, we have to know how much we have of each. The issue is that people hold body fat in different ways, and some ways are easier to measure than others.

  1. Subcutaneous body fat is the fat that we can pinch. It sits right under the skin in rolls and is easy to measure with basic body fat tests, like body fat calipers. Imagine a piece of steak with the fat sitting in a layer on the top.

  2. Intra Muscular Triglycerides (IMTG) are not easy to measure. This is the fat that is marbled throughout the muscle. You cannot pinch it. Imagine that steak with the marbled fat you cannot trim off.

  3. Visceral fat forms around the organs and gives people that “turtle shell” midsection. This type of fat is strongly linked to heart disease, but it is thankfully fairly responsive to diet and exercise. It is, however, difficult to measure with standard body fat test devices.

  4. Underwater body composition testing is accurate, but it is not particularly practical. The gold standard of testing is the Dexa Scan, which is not widely available and is quite pricey. At The Shrink Shop, we offer Ultrasound Body Composition Testing. It has been independently tested to be as accurate as the Dexa Scan and is not influenced by water retention or a recent meal. The results can be viewed on the computer monitor, and re-testing is advised every week of your nutrition program. However, this test can be purchased at any time.

    **results may vary**



Why Choose Us?

One of the greatest challenges of our lives may be to lose weight, and body weight may be the single most important factor in achieving good health.

We evolved from the recognition of three things:

  1. Losing weight is no longer a mystery, we know how to achieve it.
  2. People genuinely want to understand the process.
  3. People want it now! 

Our success started when we stopped giving people nutrition and started teaching them nutrition.

**results may vary**


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